Natural and Sustainable? Consumers’ Textile Fiber Preferences

نویسندگان

چکیده

Textile fibers have become a major issue in the debate on sustainable fashion and clothing consumption. While consumers are encouraged to choose more circular textile materials, studies indicated that reduction production consumption has greatest potential reduce total environmental impact. This can be considered an ecocentric perspective with focus degrowth as opposed technocentric view where new technologies expected solve problems while economic growth continues. Based survey Norway (N = 1284), we investigate how techno- perspectives impact Norwegian consumers’ fiber preferences perceptions corresponding effects their We found majority of preferred natural compared synthetic materials. contradicts current market practices recommendations by material sustainability comparison tools such Higg Material Sustainability Index (MSI), many synthetics receive better ratings than fibers. also high regarding were negatively correlated reduced Our study suggests continued substitution other technological measures for reducing climate change will impede move toward sector.

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ژورنال

عنوان ژورنال: Fibers

سال: 2023

ISSN: ['2079-6439']

DOI: https://doi.org/10.3390/fib11020012